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I am a problem solver with the technical chops and the strategic know-how to get things done. I can oversee projects from start to finish because I have completed them from start to finish. Design, development, content management, strategy, email marketing, photography, event management, ux, seo, e-commerce, analytics, user-generated content, sem, ui, – that’s my specialty. I run websites. I run email marketing. I run social departments. I drive results and can jump in anywhere and everywhere needed.

I’ve worked at Men’s Wearhouse and The San Francisco Symphony, sending emails to millions. I’ve worked in an agency of 3-5 people, doing anything and everything to make our clients successful. I’ve worked at The Presidio, figuring out how to lock down our kiosk hardware to use in the new Visitor Center.

This is more than my career, it’s been my passion since I was 14. After work I go home and work on my own websites, my own projects, and never stop learning. My diverse skill-set makes me an essential part of any team, and I take pride in being called upon whenever help is needed.

View my resume and get in touch!

years in E-commerce

years in Photoshop

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THE PRESIDIO TRUST

The Presidio Trust Website

Presidio.gov

I joined the Presidio Trust during the development of their new sharepoint-based website. I worked closely with the development agency, as a strategic and technical partner, advising on best practices, layout, SEO, image sizing and compression, content, design and more. I built out pages from templates, and wireframed new layouts to be developed. I continuously tested for bugs across all devices using Jira. After launch I took ownership of the site, maintining and adding content as needed, and used analytics to continously improve site functionality and user experience.

The Presidio Email Marketing

Presidio Email Marketing

I owned the email marketing channel for the Presidio, where I concepted, designed, developed and sent all Presidio email content. I created a new cadence of emails, separating out events from story based content. Right away, events were selling out and our stories email launched to a 43% open rate. Using a data-driven strategy, I have worked closely with our writer to continuously improve our emails and provide our readers with relevant and engaging content.

Presidio Institute's Reveille

Presidio Institute’s Reveille

Branding, newsletter design and strategy for Reveille, the Presidio Institute’s quarterly newsletter.

Presidio Visitor Center

I worked closely with our development agency to build the digital experiences for the kiosks and information wall. I provided strategy, extensive testing, content management and technical assistance, including locking down the kiosk software to provide a simple and tamper-proof visitor experience. It is truly the heart of the Presidio Visitor’s experience, and was an incredible project to be a part of!

Leaderosity Website

Leaderosity Online Education Platform

The Presidio Trust runs Leaderosity, an online education platform, offering online courses for cross-sector leadership training. I worked with their team to understand their goals, and designed and developed an e-commerce website that integrated into their education platform Novo-ed.

DESTROY CANCER

Destroy Cancer is a passion project where I combine all the things I love into a way to help others. After losing one of my best friends to cancer at the age of 21, I knew I wanted to do something to honor him, but it took me some time to figure it out. I created the company as a way to empower others, and all our proceeds go to charities helping teenagers and young adults fighting cancer.

View the site here: Destroy Cancer

DESTROY CANCER

Destroy Cancer is a passion project where I combine all the things I love into a way to help others. After losing one of my best friends to cancer at the age of 21, I knew I wanted to do something to honor him, but it took me some time to figure it out. I created the company as a way to empower others, and all our proceeds go to charities helping teenagers and young adults fighting cancer.

View the site here: Destroy Cancer

MEN’S WEARHOUSE

Men’s Wearhouse Graphic Novel

While working at Men’s Wearhouse, our customer service team received one of those emails you dream about. A customer so satisfied with his purchase that he had to share his story, and the story was a good one. He was a comic writer who purchased a suit for a red carpet event that day, and ended up getting an acting role from it. The email made the rounds in our office, and I wanted us to be able to leverage this story. I came up with the idea to commission a short comic of it, and picked Denis Medri (best known for his amazing Star Wars as an 80’s teen movie artwork) to illustrate it. As a big art geek this was an awesome experience, and it was great to do some non-traditional storytelling for the company.

Men’s Wearhouse Father’s Day Campaign

For Father’s Day, I wanted to create a highly engaging and interactive campaign that anyone could use and enjoy. The campaign had three parts, with the core of it focusing around our interactive gift guide. Using the 6 personas created for the gift guide, I built a quiz anyone could take to find out what kind of style their father had. It was a quick, fun quiz that drove social interaction and brought people to a highly targeted shopping page. And lastly there was a social contest, where fans shared the best advice their father gave them for a chance to win one of our curated Father’s Day packages. The campaign was very succesful, with users engaging with all three parts, and sharing across social media.

THE SAN FRANCISCO SYMPHONY

San Francisco Symphony Email Redesign

I spent 3 months at the San Francisco Symphony, where I fully reimagined their email marketing. After analyzing their audience, I rebuilt every email template with a mobile-first design, and cleaned up their messaging, adding strong and clear CTA’s. The results were immediate, harnessing their amazing open rates to drive an increase in traffic and ticket sales.

FREELANCE WEB DESIGN

Freelance Web Design

I got my start building websites, first for my own small company, and then for other local businesses. I love working with passionate people in any field, and I really enjoy being involved in the whole process, from strategy to design and execution.

PHOTOGRAPHY

View My Photography Website

Mikemehielphotography.com

Contact Me

Want to talk about new opportunities? The San Jose Sharks? The top burgers in SF? Raw denim? The best hardcore album in the 00’s, and why that is Converge’s Jane Doe? Just send me a message!

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